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Images Define the Frame, Scale of the Problem and Perceptions: You should have images with EVERY Release and Communication

Jon Stahl for the link:

Here is an interesting play with images that has a powerful impact on the tone and perception of the issues.

In the photo, the Palestinian looms large above the bulldozer. He is a lanky, but determined and formidable force — a dark, faceless enemy poised to smash the small, apparently unarmed machine. The force of his attack is accented by patterns in the clouds, and exaggerated by the tilt of the camera (note the horizon line.) The bulldozer does not seem to be attacking the Palestinian or doing anything other than driving by, going about its business. The article reinforces this, making no mention of the purpose of the bulldozer or why it would need an escort of tanks.

Check out each Photo:

http://backspace.com/notes/images/d9_2.jpg
http://backspace.com/notes/images/d9_1.jpg

Images are one of the most powerful communication vehicles available to environmentalists. The text around your story can say a lot and your opposition can get quoted in response to your work but if you provide the image . You frame the story. Work with photographers and artists that care about your issue to think about the best image to sell the story.

Which image would you use?

Kudos to Objects in the Mirror.

April 29, 2004 in Advocacy, Current Affairs, GMT Tips and Tricks, Media Training, Online Press Rooms | Permalink

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