« Exploiting Trends in the Media: Advocacy Response to Journalism.Org Findings | Main | Databases (Donor and Media) »

Pitching Tips

This was worth passing on to GMT members. I have clipped the advice for environmetnal communicaitons staff.

• Put a face to your news—“I like something with a human angle to it—an interesting CEO, product or company that’s impacting people in some way,”

• Bring out the dramatic flair—The bar is certainly higher for smaller companies, .... what your company lacks in market share must be compensated for in pure inspiration......“Drama is always good for a Forbes story.”

• Offer eye-opening news for briefs—.....get extra points for edginess: “Controversy is always good,” she adds.

• Be in the loop—“The best PR people really know their companies,” Brown asserts. “It too often seems like the [PR pro] is merely a go-between.” At the very least, have the basic facts at hand, and patch her through to other sources for higher-level questions immediately, if possible. “If you say, ‘I have to get back to you,’ I’m not impressed,” she warns. “It’s always great to deal with intelligent, well spoken PR people who don’t try to pander or cheerlead,” she adds.

• Pitch: “Email is the best way" ---Bulldog Reporter’s Pitching Tip of the Week

This should be as no surprise but it is always good to hear the drumb beats. Know your stuff, make it interesting, make it easy to cover, highlight the conflicts for the press.

May 14, 2004 in Working with The Press | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341e2ddc53ef00d83426c6fd53ef

Listed below are links to weblogs that reference Pitching Tips :

» An Iranian Reception in North Korea from February 21 (KCNA)
Committee for Cultural Relations with Foreign Countries, and other officials concerned and diplomatic envoys of [Read More]

Tracked on Apr 26, 2006 9:32:15 PM

» Spurs' Mental Aspect Worries Popovich from `I'm more concerned
Game 2, writes Mike Monroe of the SAN ANTONIO EXPRESS-NEWS. The Spurs' domination of Game 1 already had the coaches' attention on complacency. [Read More]

Tracked on May 4, 2006 6:32:54 AM

» ESRI Careers, Job Spotlight: Product Marketing Specialist from knowledge and
marketing communications, and others to create and implement marketing plans and programs for ESRI's developer products. [Read More]

Tracked on May 8, 2006 12:21:18 AM

» Snow's Offense Comes in From the Cold from averaged 4.8
as an offensive weak link, scored 14 key points against the Wizards on Saturday in an 11-point victory for the Cavs. Snow [Read More]

Tracked on May 17, 2006 9:26:40 AM

» Dual Slalom and Trial Bikes from SPB Bike
New super stiff 6061 alloy frame, hydroformed octagon tubing. Front: Topgun SCT-08, 80mm. Components: Shimano Acera/Altus 21 speed. Saracen XRAY 1 ... [Read More]

Tracked on Jun 6, 2006 9:24:25 AM

» The Silver Slipper Casino Says ?Later Gator? from Casinos
sign. (PRWEB Jun 8, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/U3VtbS1TcXVhLVpldGEtRW1wdC1JbnNlLVplcm8= [Read More]

Tracked on Jun 12, 2006 8:58:24 AM

Comments


Training | Tools | Contact | Copyright | Terms of Use