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Some Tools of the Trade: Guide to Writing a Press Release and More

The following is a great guide to the difference between certain types of media contact tools, such as press releases and media advisories. When sending one such tool, a press release, you want to make sure you include all the pertinent information a reporter needs. The release doesn't need to look colorful and fancy. It just needs to contain enough information for the reporter to create a story on. Don't forget to include contact information so the reporter can follow up. The one part that should catch the reporter's eye is the Subject Line. Keep it short and simple, making the reporter want to open the email and read more.

Read more below:

Link: Press Releases and Press Letters.

A release can also be used to summarize a story or report contained in a scientific journal, or as background information. Releases should be written like the best of all possible "stories" coming out of your event. You want reporters to use the information it contains to write stories of their own.

A great example of a press release was recently sent out by the Sea Turtle Restoration Project: MTV Damaged Sea Turtle Beach in Tobago

If you'd like the document How to Create Breakthrough Email Pitches Journalists Love to Recieve, containing notes and advice from Bulldog Reporter as well as additional tips from the GMT staff, contact Yvonne Archer.

August 2, 2005 in Media Training, Working with The Press | Permalink

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