Communications Toolkit: Cause Communications Book

Here is another great resource for the desk. It is smart and free!

Cause Communication’s newest book, entitled Communications Toolkit—a guide to navigating communications for the nonprofit world can help nonprofit newbies, veterans, and anyone in between find the resources they need to wage more effective communications campaigns.

Based off of national qualitative and quantitative audits of what nonprofits need in the area of communications, the book offers an overview of all the possible tools used to develop smart communications.

This comprehensive guide offers practical information in virtually every area of communications—from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.

The book was made possible by support from The Annenberg Foundation, The California Endowment, The James Irvine Foundation and The Marguerite Casey Foundation.

Make sure you order your free copy and let us now what you think.

July 13, 2005 in Advocacy, GMT Tips and Tricks, Good Reading, Media Training, Message Development, nptech, Online Press Rooms, Organizing, Working with The Press | Permalink | Comments (1) | TrackBack (9)

Lessons Learned from Tsunami Online Fundraising

This should be an interesting webinar. Sarah and Michael were very involved and have the inside data and analysis of the way the money flowed during the Tsunami relief effort.

The Internet accounted for over $350 million in tsunami relief contributions. Join this online Webinar to hear about the lessons learned from this surge of online gifts, and how your organization can make the most of important breaking news events.

I have heard Michael talk about the responses they could "see" in the data at GetActive. It is really a compelling story about getting ready for advocacy in the age of connectivity.

July 11, 2005 in Advocacy, GMT Tips and Tricks, Network Advocacy, nptech | Permalink | Comments (0) | TrackBack (7)

SPIN Project: Strategic Communications Training and Guide

The SPIN folks have published a useful collection of tools and guides to help in planning and organizing a communications plans. Holly Minch (on the GMT Board) continues to do great work and contribute to the field of advocacy communications like few other groups.

The creation and adoption of a strategic communications plan represents a significant step for any organization. For many organizations, the adoption of such a plan represents a cultural shift toward communications and a clear recognition that all the organization’s efforts have a communications element. Public education, grassroots organizing, research, public advocacy, direct service and even fundraising are all, at their core, communications tasks vital to the health and success of a nonprofit organization.

At the SPIN Project we firmly believe that a strategic communications plan has the power to transform an organization: both in terms of your credibility and status in your community, and in terms of the way you work together as a team to achieve your mission and vision for your community.

July 11, 2005 in Advocacy, GMT Tips and Tricks, Good Reading, Message Development, nptech, Working with The Press | Permalink | Comments (0) | TrackBack (0)


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