Blog Impacts on Traditional Media

A highly recommended interview on the role of blogs in traditional media. It is a good read for communications staff that are planning communications campaigns.

Interview: Steve Outing on Blogging's Impact - Global PR Blog Week 1.0

<blockquote>Another milestone blog is AP's. Surely this must be a sign that blogging is mainstream. Pulitzer Prize-winning Associated Press reporter Walter Mears and colleague Nancy Benac will be providing "running commentary, insight, and news tidbits" from the Democratic and Republican conventions later this summer.
Their AP feature, called [email protected], is being offered to AP clients as part of the wire service's political coverage, and will open for business the Sunday before the conventions open and run through the final proceedings on Thursday night.
This is the first blog to be offered by the AP. Mears has reported from every U.S. national political convention since 1964 and spent most of his 45 years with the AP covering politics; Benac has covered 10 conventions. Mears retired in 2001, so the blog is his temporary return to news coverage.

The reality is that the workflow of journalism is changing. New journalists, (bloggers) are jumping into the mainstream and influencing media coverage. Make sure you start to think about these alternative paths into a newsroom and into your target audience.