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The five stupidest PR tactics almost every company tries - Global PR Blog Week 1.0
There is some great communications and public relations wisdom popping at Global PR Blog week. I thought I would point members to the
The five stupidest PR tactics almost every company tries - Global PR Blog Week 1.0. Many of these mistakes are NOT limited to companies. It is very easy to shift "sales" language to other changes in behavior (take action, vote, etc)
Want to make sure that the resources you spend on public relations (both time and money) are spent effectively? Then avoid, or at least very carefully weigh the downsides, as you consider the following commonly-used PR tactics. (Note: some of these are going to strike a nerve. There are many publicists and PR professionals who have created job security for themselves by constantly executing these very tactics. And there will be many who will point to one specific time that they've used this tactic with unquestionable success. But this raises the question - what about all of the other times?) .... resource expenditure, including PR, is whether or not it increased sales, and more importantly, whether that same amount of resources, if spent on some other tactic, (perhaps even outside of the PR arena) would have increased sales to an even higher level, both short and long term.
Beautiful content and worth a read.
I also like to see the comments that focus on control issues.
July 14, 2004 in Media Training | Permalink
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Comments
There is some great communications and public relations wisdom popping at Global PR Blog week. I thought I would point members to the
The five stupidest PR tactics almost every company tries - Global PR Blog Week 1.0. Many of these mistakes are NOT limited to companies. It is very easy to shift "sales" language to other changes in behavior (take action, vote, etc)
Posted by: Marty at Jul 15, 2004 8:59:36 AM