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Tell Your Story: The Power of Story Telling in Advocacy

There is a really smart thinking going on over at Aspiration. Katrin doesn't write often but her posts generally have wonderful insights on technology, advocacy and campaign strategy. Katrin Verclas's compilation on story telling is worth a review and in line with Andy Goodman's focus on the power of stories. Are you using the power of story telling to move your message?

Here is another of David Pollard's entries on story telling. He is quoting Thomas King in what I find rather memorable: "His message to me, already, and his message perhaps to writers and bloggers all, is to stop preaching, interpreting, proselytizing, advocating, prescribing. Just tell your story. "Don't show them your mind. Show them your imagination."

Kartin's spin is on the money. I often think that the failure of the environmental movement is a failure to paint a powerful vision worth working toward. In general the past is our favorite vision. Our best days of rich biodiversity, clean lakes, healthy air and drinkable rivers are gone. We are often claiming a big vision that is 150 in the future or 150 years in the past.

August 24, 2004 in Media Training | Permalink


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