« Messenger Matters: Ask the Baby | Main | Media Reform and the Media System Crisis »

Some Tools of the Trade: Guide to Writing a Press Release and More

The following is a great guide to the difference between certain types of media contact tools, such as press releases and media advisories. When sending one such tool, a press release, you want to make sure you include all the pertinent information a reporter needs. The release doesn't need to look colorful and fancy. It just needs to contain enough information for the reporter to create a story on. Don't forget to include contact information so the reporter can follow up. The one part that should catch the reporter's eye is the Subject Line. Keep it short and simple, making the reporter want to open the email and read more.

Read more below:

Link: Press Releases and Press Letters.

A release can also be used to summarize a story or report contained in a scientific journal, or as background information. Releases should be written like the best of all possible "stories" coming out of your event. You want reporters to use the information it contains to write stories of their own.

A great example of a press release was recently sent out by the Sea Turtle Restoration Project: MTV Damaged Sea Turtle Beach in Tobago

If you'd like the document How to Create Breakthrough Email Pitches Journalists Love to Recieve, containing notes and advice from Bulldog Reporter as well as additional tips from the GMT staff, contact Yvonne Archer.

August 2, 2005 in Media Training, Working with The Press | Permalink


TrackBack URL for this entry:

Listed below are links to weblogs that reference Some Tools of the Trade: Guide to Writing a Press Release and More:

» Kidd Sets the Tempo Even When He Misfires from TIMES. Nets point
not been able to score consistently, the Nets and the Pacers may find comfort [Read More]

Tracked on Apr 30, 2006 12:06:10 PM

» Is Deaf University President Not 'Deaf Enough'? from allaudet University
allaudet University Community Split Over Choice for New Leader [Read More]

Tracked on May 29, 2006 3:42:18 PM

» Dual Slalom and Trial Bikes from SPB Bike
New super stiff 6061 alloy frame, hydroformed octagon tubing. Front: Topgun SCT-08, 80mm. Components: Shimano Acera/Altus 21 speed. Saracen XRAY 1 ... [Read More]

Tracked on Jun 6, 2006 3:24:19 AM

» Back Surgery Not Always the Cure for Pain from .S. Leads the
Leads the World in Procedures That Some Experts Say Could Be Avoided [Read More]

Tracked on Jun 8, 2006 10:08:34 PM

» Report: Deal Near on Delphi Worker Buyouts from auto parts supplier
to the Wall Street Journal, auto parts supplier Delphi is close to reaching [Read More]

Tracked on Jun 11, 2006 6:07:07 AM

» Castro's brother: Cuba will stay communist (AP) from Cuba if there
Party will remain in control of Cuba if there is a leadership change, according [Read More]

Tracked on Jun 18, 2006 7:17:51 PM

» Bolivia's Morales Pushes Radical Overhaul from for Assembly
to Vote for Assembly to Rewrite Constitution; President Morales Pushing Radical Overhaul [Read More]

Tracked on Jul 2, 2006 3:10:31 AM

» Searcher from Full Catalog
Need some help with your search? Please click on How to search. ... Use the search criteria below to narrow your search. ... [Read More]

Tracked on Jul 14, 2006 9:59:41 PM


Training | Tools | Contact | Copyright | Terms of Use